Generation Z and Social Media Marketing

 

Digital Marketing solutions

Introduction

Generation Z is born in an era where the use of technology is at its peak. There is no single finger out there that is not on a typing machine, be that a smartphone, a laptop, or a tablet. Moving out of the way for things that are beyond normal is what this generation looks for. With young minds shaping for ideas for a new future, social media marketing is nothing less than a challenge for the marketers trying to inspire fresh minds with innovations and marketing strategies. So, when it comes to engaging the fresh minders, it is the ideas that should be out of the box for them to engage.

To grab the attention of this age group ranging between 4 to 24 years of age, it is significant to understand what this generation is looking for, what is their main focus, with their likes and dislikes, viewing their mood swings and tastes with each passing day, and acknowledging what matters the most to them. Keeping these points in mind, it becomes easier for the social media managers to pop up strategies which suit best with the tastes of generation Z individuals. As otherwise, this generation kills businesses that are not online and according to their demands.

Many recent studies show that though the millennial generation and other likes shopping in physical stores and enjoy spending time in malls, which is a piece of good news for retailers looking to form personal connections with a younger consumer base but should not be taken to mean for Gen Z as it is the savior of suffering mall stores. The generation has high expectations for retail, from how well a retailer's technology functions to what the in-store experience is to how sustainable the products are. And behind those trappings lurks that elusive brand trait — authenticity.

Individuality

For marketing online with generation Z, it is rarely the trends and rituals that they follow. It is more about their individuality than being the common highlight for the people. Being diverse from the other generations, it is significantly discussable to know their mindsets to promote brands according to this newest generation. Their main focus lies on how to stand out from the crowd by wearing or carrying things that are way different from the others. Individuality stays their main focus even if for it they have to pay premium amounts to the sellers. Branding following one’s beliefs and ideas is also appreciated by the generation.

Networking

Gen Z is more connected to the purchase of products and services online through different networks than going out to the markets live and getting the service. Getting in touch personally with the retailers is an out to date and old fashioned task for them. Online research and awareness through social media is their most highlighted way of shopping. With the attention span of just 8 seconds, they beat the rest in the challenges that they offer to the marketing team. Social media marketing introduces them to new brands and services online with acquiring their minimum time to catch their eye on their products. Facebook, Instagram, Twitter, and Snapchat all stand in the line for helping generation z understand the current fashions.

Early Arrival Packages

Incentives attract customers to buy products and services from brands at their earliest at a minimum cost. Excessive use of email and other social media sites makes it easier for brands to offer their early bird packages and other discounts to the maximum consumer force. Mid-season sales, pre-winter/summer packages, and first come first serve basis encourage the generation to stay active on their social media accounts. This trend is not only encouraging the businesses to earn more but is also appealing to the Z class to stay up-to-date on the brand offers. It focuses well on the young shoppers who feel shy from the large price tags attached to the products. 

Value

Concerning the moralities and values, generation Z is more into the brands that value their ideas and beliefs. They not only follow what their minds let them through but also acknowledge the products and services that insert values to their customers’ beliefs. The values highlighted not only when it comes to the customers but also when it is connected to the environment. Brands encouraging products that are safe to Earth and its creatures are valued more than the ones not understanding the climatic chaos. Marketing through social media encourages businesses to save time and money by freeing them of getting the brand logos ready on the flyer and wasting pages introducing the brand name. The new marketing trend significantly attracts the most powerful consumer force so easily.

Research

Born in the period of evolution and survival of the fittest, generation Z pays more attention to technology than any other generation. Be it a dress, an accessory, or a decoration piece, the first thing this generation looks into is the reviews. The product reviews either make or break a brand, allowing them to survive with the best quality and previous appreciation acquired from current customers. This generation relies more on its own research rather than relying on the company’s words. Online learning is appreciated than learning through a bad experience. Being a quick generation, the reliability of brands depends on their reviews. Thus, greater the transparency of a social media marketing brand, greater will be its value in the eyes of these fresh minders.

Pictures and Videos

Engaging Z clients without a thought of boredom is a hell difficult task. Marketing strategies are designed so as to keep them occupied and interested. Pictures and videos are added to the content to amaze Z gen with colors and thoughts, filling their minds with productivity. Brands focus on the best use of colors to get a catchy picture for the consumers, providing outstanding visual content to the customers. So anything that is copied or static does not hold a chance to grab the attention of this fast-paced generation.  

Courageous

Marketing through social media involves a great risk to the consumers as the earlier generations were hesitant to share their personal credit and debit card information online for the payment. But with this generation, the case is otherwise. Being bold and confident than others, they are courageous enough to share these details online. It is seen that most of the shopping and services acquired by this generation are online which mainly includes by social media marketing. Marketing that catches the eye in the first moment is what is appreciated by them.

Conclusion

Generation Z is not much different from the other generations when it comes to grabbing their attention. Though difficult to engage them initially, once done no marketing strategy fails by understanding their nature and requirements. It is easier to focus on demanded features than losing marketing money on other channels. If you think that this generation is a threat to your existing marketing strategies so, do not fear. It is just a new generation that is attracted mostly by different social media marketing strategies, with smart apps in their one hand and a cup of coffee in the other.