Doctor 15

  Digital Marketing solutions Introduction Generation Z is born in an era where the use of technology is at its peak. There is no single finger out there that is not on a typing machine, be that a smartphone, a laptop, or a tablet. Moving out of the way for things that are beyond normal is what this generation looks for. With young minds shaping for ideas for a new future, social media marketing is nothing less than a challenge for the marketers trying to inspire fresh minds with innovations and marketing strategies. So, when it comes to engaging the fresh minders, it is the ideas that should be out of the box for them to engage. To grab the attention of this age group ranging between 4 to 24 years of age, it is significant to understand what this generation is looking for, what is their main focus, with their likes and dislikes, viewing their mood swings and tastes with each passing day, and acknowledging what matters the most to them. Keeping these points in mind, it becomes e

  Introduction A decade back social media was used only by people for the purpose of connecting and communicating. With the passage of time, it has not only turned into a new entity but has changed its meaning completely. Today, people use it to for amusement as well as a source of business. Each day, millions and billions of products rotate on social media, making it a new trend in business world. Raw information extracted from the social media platforms has no significance for the technicians if the role of data work does not come in and take its place. With social media holding its significance in billions of lives, each moment uncounted actions take place. Facebook, YouTube and Instagram, having the maximum number of subscribers have millions of likes, dislikes, following and unfollowing going on. Keeping the users in mind, it is significant for the strategy makers to hold into account the feedback of users as each potential feedback adds to the bloom of business whereas a sin